Our Mission

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Our mission is to eradicate the epidemic of weakness, one man at a time.

To shatter stereotypes surrounding aging men. To help men reclaim uncommon strength and vitality, and remain active, independent, and capable for a lifetime devoted to a higher purpose.

Aging is inevitable, but getting older is a choice.

We are meant to be healthy, strong, and capable into old age.

The fitness industry needs less muscles and more movement, less specialization and more balance, less vanity and more purpose.  

Conventional fitness doesn’t work, especially for aging bodies.

It’s better to be well-rounded than a one-trick pony. Specialization is for insects.

Baby steps take longer in the beginning, but they take you further in the end.

The best days are ahead of us.


Found your people?
Join us.

OUR FUTURE

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