Unconventional, Health-First Fitness
for [Older] Men Who are Young at Heart

If you’re an older gentleman, and you want to get healthy, fit, and strong so that you can enjoy a higher quality of life, please sign up for my NEW Fitness Newsletter. I’ll send you my very best workout programs, how-to articles, and videos on home fitness, unconventional training, body transformation, injury prevention, and more.

If you’re ready to commit to improving yourself TODAY, enter your email into the form below to get started.

Note: We respect email privacy.

And if you’re not sure if this is for you, please read on. I want to help as many people as possible, but I also want to make sure that what I’m offering is a good fit for you.

So, hi! I’m John Sifferman, and I’m launching a new fitness newsletter to help older men look, and more importantly, feel young again by teaching them health-first fitness.

John Sifferman
That’s me with my wife, Renée.

I have a feeling that this is going to be big! So, I wanted to tell you all about it to see if it’s something you’d be interested in.

On this page, I’m going to answer a few questions…

  • Who this newsletter is for
  • Why I’m doing this
  • How it can help you

Why This? Why Now?

I’ve had an online fitness business for the last ten years. So, why am I doing this? And why now?

A lot of reasons, actually, and it starts with my Dad.

You see, Dad was the first person who believed in me. He got me my first fitness book when I was a out-of-shape, awkward kid. He let me take over his basement with all of my bulky gym equipment. He even bought me a punching bag so that I’d stop hitting my brothers, which kindof backfired because I got a lot better at punching!

But all kidding aside, Dad spent decades of his life working hard, making sacrifices, and doing his very best to raise me and my brothers into men. And now, he’s working in a similar capacity for his grandchildren.

So, naturally, he’s a little older now. He’s beat up and worn out. Life is a little harder for him than it used to be. Aging is taking a toll. And I’m reminded of this every time I see him.

Naturally, I want to help. It’s just my nature, which is what led me to a career in fitness, in the first place. And I know that some of the things I can teach him would help improve the quality of his life immensely.

And it’s just not just my Dad either. I’ve got a few close friends in their 50s and 60s who just aren’t doing as well health-wise as they’d like to be. I can see it every time I see them. And it makes me think what it’ll be like when I’m their age.

And so, the idea for this newsletter has been on my mind for a few years now.

But the real impetus that sprung me into action was a survey that I ran earlier this summer, to which many of you graciously responded.

You gave me a lot of great feedback. And by far, the most surprising result was that many folks asked specifically for more help for the “older fitness” community.

Here are some of the suggestions that came in to my survey (unedited)…

  • Fitness for older people
  • Health & fitness for older folks to fight off disease & heart trouble.
  • Enhanced fitness programs for the over 45s & rehabilitation from injuries
  • More Content for the over 65 readers who are struggling to become fit and don’t have easy access to a gym and no room in their home to set one up.
  • I have not been able to find a good beginning program for Seniors who want to lose weight and learn weight traing and nutrional meal planning no intrest in this age group, I can certainly understand that from a younger persons view, but there is a definite need, Thanks for your time

This came as a bit of a shock because the vast majority of my demographics are 18-45 years old (like 80% of all website traffic, if my memory serves me). So, I’ve been in a bit of a conundrum, in that, I have a very vocal minority of people asking for advice that isn’t necessarily appropriate for the majority of my audience.

But here’s the thing: after I ran the survey and published the results, I also received a ton of private feedback via email – so much, actually, that I couldn’t even respond to everyone. That’s what really got my attention. Yes, I’m a little slow!

And then I had an epiphany: my life and career has shaped me to serve the unique needs of the older male fitness market.

Specifically, I’ve spent the last ten years studying, practicing, and teaching the philosophy, practice, and lifestyle of health-first fitness. And NOBODY needs health-first fitness more than the senior fitness community. Nor is anyone more open to it than them.

The interesting thing is that I was led to this method because I spent years of my life in pain, injured, debilitated, even disabled. Most people don’t know that I spent nearly three years in physical therapy as a young man. And a few years down the road, I suffered for over 18 months with chronic back pain. So, I know what it’s like to be in chronic pain, have trouble doing basic daily tasks, being physically broken and feeling hopeless. And what’s worse: I was told as a young man that I would be this way for the rest of my life (fortunately, the doctors were wrong!).

That’s why I’ve spent my entire life studying the art of fitness, and the majority of my career investigating alternative and unconventional solutions for the best fitness results.

Because the conventional model doesn’t work. The extreme exercise, the over-specialization, the over-emphasis on intensity, the muscle-focused programs, the split routines, the many fads, gimmicks, and outright scams. It’s a mess. And fortunately, I was able to climb out of it (after making every mistake in the book), and have been teaching others to do the same.

Now, once I realized that I could actually help some people with my unique perspective and skillset, I read this…

“People of 70 to 100 years old are absolutely the lost population. We are ignored by society, by medicine, by research. And we can’t get a job. Nobody cares about us. I’ll give you one silly example: there are no training plans, or gyms, for anybody over 70, as there are in Japan. The way we treat the elderly today is disgraceful.” – Charles Eugster, who has been called the fittest old person on the planet (Source)

After reading that, I KNEW that I had to do something and start ASAP.

And ever since making that decision, it’s like the world has been nudging me in this direction all along.

The question has been how.

So, I’ve been processing that for a couple of months. It’s my nature to want to help anyone that comes across my path, and especially when a very real need has been clearly expressed. But I also can’t just drop all of my current projects and start a whole new business. I’ve got a family to feed and I’m just not willing to take that kind of risk. Nor do I want to abandon or alienate my existing readers.

And so, while part of me wants to dive head-first into this new chapter, I also want to do this right.

Which is why I’m starting with a simple newsletter.

You see, in the beginning, my number one goal is to get to know you guys personally. Yes, I’ve trained some older gentlemen over the years, but I’ve got a lot to learn when it comes to understanding your unique needs, goals, and circumstances. I want YOU to teach ME.

And so, while I’m getting things started – when things are still small – I plan to get to interact with you as much as I can. Which leads to my next point…

Why just men?

The main reason is because, historically, my audience has primarily been male:

  • Newsletter Subscribers: 70+% male
  • Youtube Subscribers: 85+% male
  • Social Media Followers: 60-70+% male
  • Website Traffic Demographics: 60+% male

Obviously, my work attracts and resonates with men more than women. So, it’s primarily a business decision because it helps me narrow my focus and better serve a distinct group of people. There are other reasons, too, but that’s the main one.

Sorry, ladies! If you’re looking for a health-first fitness coach, I’d be happy to point you in the right direction. Just contact me.

Who EXACTLY is this newsletter for?

In a nutshell: Men who are at least 50 years old and want the best fitness information that is appropriate for their lifestyle.

More specifically, this newsletter is for:

• former athletes, strong men, and other “has beens” who’d like to get back to or surpass their former glory
• men who are new to the fitness lifestyle and want to do things right
• men who have stuck with it over the years and are looking to take their training to the next level

I’m guessing that if you’re reading this, you’re probably not a super-athlete. And you’re probably not completely frail and debilitated either. I’d be surprised if you didn’t have some aches and pains. And maybe you feel like a complete mess, and you have no idea what to do.

You want to achieve your fitness goals, and test your limits, but SAFELY, with discretion. Perhaps you have a tendency of pushing yourself too hard. And now, you’re afraid of getting hurt, injured, and debilitated.

Maybe serious illness or death is becoming a very real concern for you.

And you just want your day to day life to be a little easier and more enjoyable. You don’t care about having six pack abs or huge biceps. Sure, that’d be nice. But you’d rather be able to keep up with your grandkids, take your dog for a walk, go for a hike, and never have to worry about getting off the floor or going up a flight of stairs.

And maybe you’ve tried some of the conventional exercise programs, but have found them to be too difficult, intense, or don’t provide enough exercise progressions to suit your skill and conditioning level.

Regardless, if you’re here, then you’re likely a little older, a lot wiser, a little beat up – maybe worn out – but most importantly, you have a burning desire, perhaps that hasn’t reached its full potential just yet – to be a lot better.

If that’s you, then I can help. And if you’ll give me the honor of being your fitness coach, I will help you as best I can.

So, who is this newsletter for? Older and senior men, elders, grandpas, patriarchs, golden agers, old timers, and otherwise, aged males…who want to get better. That’s who.

What We Believe

We believe that aging is inevitable, but getting older is a choice.

We believe in ignoring the status quo, challenging convention, and thinking outside the box.

We believe that the fitness community needs less vanity and more purpose, less muscles and more movement, less dogma and more fun, less specialization and more balance, less spoon-feeding and more education.

We also believe…

  • that fitness is the fountain of youth and the gateway to aging gracefully over a long, happy life.
  • that life is a lot easier and better when you’re healthy, fit, and strong – and that extraordinary fitness is available to anyone – at any age – if you’re willing to work hard, and more importantly, smart.
  • that it’s better to be healthy and happy than have six pack abs or huge “guns.”
  • that in the end, DEEP learning and long term athletic development is more effective than short-term quick-fixes, body hacks, or secret tips and tricks.
  • that fitness is the perfect personal development tool, and that self-mastery and fitness go hand-in-hand.
  • We believe in fitness for a greater purpose.

That’s why we’ve created a brand new newsletter to help older men look and feel young again.

What I’m Offering And How It Can Help You

I’m offering an alternative to the conventional fitness model which is aimed at the younger crowd.

If you follow my lead, I’ll teach you how to…

  • gradually increase your strength and build muscle without hurting yourself so that you have the strength you need when you need it.
  • burn fat, trim up your mid-section, build a strong core, and improve your posture so that you feel better every day.
  • move better (e.g. better mobility, flexibility, balance, agility, etc.) so that your day to day tasks are easier.
  • relieve chronic aches, pains, and nagging injuries through proper training so that you can do the things you love without trouble.
  • maximize your rest and recovery so that you can get the best possible results from your efforts.
  • motivate yourself to do what you know you should do – what you WANT to do.
  • practice the fitness lifestyle without it taking over your whole life.

And that’s just the beginning!

What I Want For You

I want so much for you. Here’s a glimpse into my vision:

I want you to feel young again, like you’ve “still got it.”

I want you to feel valued, appreciated, capable, and needed.

I want you to build a strong, powerful body that defies the expectations for men your age.

I want your wife to roll her eyes whenever you’re working out at home or flexing in front of the mirror.

I want the other women in your life to blush when you strip down for a swim or a hard workout.

I want the younger men in your life to be surprised, amazed, inspired, and perhaps even a little scared of you.

I want you to become that rare old dude who impresses the heck out of people when you’re at the gym, the beach, or just going about your daily life. The man who makes people wonder, “how does he do it? I hope I’m like that at his age.”

And most importantly, I want you to believe that you can and WILL live the rest of your life in good health and fitness – without it consuming your life.

Are you with me?

How To Join Us

So, I’m looking for a few good men. Will you join us on this journey?

If you can handle the truth, and aren’t looking for the easy way out – the quick-fixes, hacks, secret tips or tricks – and you’re willing to commit to put some of your trust in not only me as your coach, but also in yourself to step up to the task, enter your email address into the form below so that I can keep in touch with you.

I’ve always been a man of vision, and I think this could be the start of something big. I sincerely hope you’ll join us for the journey.

Note: Your personal information is safe with us. We respect email privacy and we will never give away your personal information for any reason – ever. Click Here to read our full Privacy Policy.


Q: This sounds great, but what will you actually send me? You will receive a weekly newsletter with information about health-first fitness for the over 50 male. Specifically, articles, videos, Q+A posts, interviews, special offers, and more to help you achieve your fitness goals.

Q: How often will you email me? Whenever we’ve got something good! But the goal will be a weekly email.

Q: What if I don’t like the newsletter? There is a link at the bottom of every single email newsletter that I send out, which you can click to “unsubscribe.” You may do so at any time.

Q: What do you do with my personal information? Use it to send you emails. At least, that’s the gist of it. You can click here to read the Privacy Policy, for more information.

Q: How do I sign up? Enter your email into the form above, and my newsletter service will automatically send you a confirmation email (i.e. within minutes). Open that email and click the link to confirm your subscription. I’ll take care of the rest.

Our Mission: to help older men look and feel young again by teaching them health-first fitness.