A Strategy Guide to Help You Avoid Being Tricked, Scammed, or Swindled By Clever Marketers and Be Able to Spot a Phony Fitness or Weight Loss Product From a Mile Away to Save You Time, Money, and Endless Frustration

Not too long ago, I had a FIRST in my career. I actually wrote and published a negative product review online. And this wasn’t just any ‘ol negative product review either. I literally tore this program to pieces, and there wasn’t much left of it when I was finally done. You might be thinking, “big deal, there’s a ton of junk out there.” But here’s the thing. This program is currently a number ONE best-seller in the online health and fitness market, and has been a best-seller for years. This company does millions in sales each month – millions.

If you’ve spent any time on the internet, you’ve probably seen the ads because they’re everywhere. And yet, after an extensive product review where I looked at everything, I only rated it at 2 out of 5 stars (and even that was a stretch). And if you’re one of my long-time readers, you know that my reviews are not just thorough, they’re brutally honest. I don’t beat around the bush, and I always tell the truth.

So, how is it that a number one best-selling program that does millions in sales each month can turn out to be such a bunch of garbage?

The answer to that question is contained in just one word: marketing.

You see, the evolution of marketing has enabled even the companies that sell complete garbage to succeed. And the internet has made this oh-so-much harder for honest people to tell the good apples from the bad ones.

Case in point, when I first decided to review that particular product, I decided to do a little research first. I always do. This product was in the weight loss market, which is chock-full of outright scams. So, naturally, I’m accustomed (ie conditioned) to taking everything with a grain of salt and just accepting that most weight loss products/services will raise some red flags no matter what they are. It just comes with the territory. So, I wasn’t too offset by the larger-than-life claims and over-the-top promises – that bordered on the outrageous – that I found in the sales presentation.

Then I went online to check out what other people have said about this program. To my surprise, there was absolutely no negative criticism that I could find via a Google search. Quite the opposite, in fact. I found dozens of articles and videos that all spoke very highly of this particular program. In fact, most of them were praising it with gusto. So, after my interest was piqued and my expectations raised, I got the product for myself to take a look.

And what I found utterly shocked me. It wasn’t so much that this particular program was a downright scam. It was just that the product was so poorly put together, that I was almost embarrassed to even take a serious look at it.

It’s true. I, John Sifferman, who has written and published dozens of product reviews for a variety of fitness and weight loss products and services, had been officially duped.

Nevertheless, I had made a commitment beforehand that I would fully and completely review this product – so help me God. And that’s just what I did. It was painful, yes. Truth be told, I didn’t even want to do it. But needless to say, I’ve learned a few things from this whole experience – and from being a fitness product reviewer, in general – that I wanted to pass on to you to (hopefully) help you avoid the same fate.
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