Note: I was hesitant to publish this post, especially the day after I announced my new website. I didn’t think I would get the right message across. I also worried that this wouldn’t be “practical enough” to merit reading all the way through. But I pulled the trigger, blasting this message out into cyberspace in hopes that you’ll find something of value in here. Now that I’ve thought about it, this is probably one of the most important messages I’ll ever write. If you get half as much truth out of this article as I got from writing it, then it’ll be well-worth the read. I think this is a perfect piece to follow-up yesterday’s launch. (Read time with video: < 10 minutes)

The Fun Theory (thefuntheory.com) is an initiative of Volkswagen that is “dedicated to the thought that something as simple as fun is the easiest way to change people’s behaviour for the better. Be it for yourself, for the environment, or for something entirely different, the only thing that matters is that it’s changed for the better.”

Perhaps you’ve already seen some of the interesting videos circulating the internet. Here is my personal favorite – a Fun Theory solution to change physical activity levels:

Piano Stairs

Continue reading The Fun Theory and Why it Will Never Last